SCTP frontpage

The Sunshine Coast Tourism Partnership (SCTP) is a working committee of the Sunshine Coast Community Economic Development Society (SCCEDS). The SCTP is a volunteer alliance of community groups, organizations and local businesses with an interest in tourism development.

The Sunshine Coast Tourism Partnership (SCTP) recognized the need to manage the tourism sector as a community rather than as individuals or separate organizations. Through cooperation and collaboration, the tourism industry has united to develop the tourism industry sector as part of an economic diversification strategy for the lower Sunshine Coast. A key strategy is "external" or off-coast marketing to promote the region, the "Sunshine Coast," under a unified brand. Individual efforts have greater impact when coordinated together, thus extending market reach.

The Sunshine Coast Tourism Partnership steering committee formed in 2000 and has been meeting on a regular basis to create an alliance with tourism stakeholders to establish a destination marketing organization (DMO). The SCTP requested Community Futures Development Corporation of the Sunshine Coast (CFDC-SC) to facilitate this process. Phase one of the project determined the need to establish a destination marketing organization. During phase two; funding was secured to produce a tourism inventory, business plan and a strategic marketing plan. The final phase, implementation, has been started with projects such as the regional branding, Recreation Map, travel guide with Vancouver Coast and Mountains, Sustainable Funding Study and our web portal www.sunshinecoastcanada.com

Key Accomplishments

Welcome to the Sunshine Coast Tourism Partnership (SCTP) information pages

***Welcome* *to the Sunshine Coast Tourism Partnership (SCTP) information pages***